Global online investment, FOREX and crypto trading platform, eToro yesterday (August 21, 2018) announced that it has entered into marketing partnerships with seven different Premier League football clubs. The partnership venture which is funded by bitcoin is the very first of its kind and will involve the following football clubs: Brighton & Hove Albion F.C., Cardiff City F.C., Crystal Palace F.C., Leicester City F.C., Newcastle United F.C., Southampton F.C., and Tottenham Hotspur.
“As a global multi-asset platform where you can purchase the world’s biggest crypto assets alongside more traditional investments, we are excited to be partnering with so many Premier League clubs and make history by being the first company ever to pay for a Premier League partnership in bitcoin,” Iqbal V. Gandham, UK Managing Director at eToro said in a statement that accompanied the announcement.
This move is considered to be another great leap forward for bitcoin and the crypto industry as a whole since it is anticipated that it will expose many more people to the idea of digital currencies. Hopefully, this will, in turn, result in new investments, most ideally through the eToro platform.
“The blockchain technology that underpins cryptocurrencies like bitcoin brings transparency, which we believe can improve the experience for everyone who loves the ‘beautiful game’, from fans being targeted by ticket touts, or a club negotiating a transfer, we believe that blockchain will revolutionize the world of football,” the managing director added.
Unfortunately, there is a bit of speculation regarding how the move by eToro to partner with soccer clubs will benefit the cryptocurrency industry – the trading platform is now among a growing number of blockchain-based companies that have either inked sponsorship deals with sports clubs or are hoping to do so in the near future. However, it is quite obvious that the money involved in this case is pretty huge and it would be a mistake not to take. Furthermore, it opens up doors for greater opportunities in the world of sports. As for how this will impact the crypto industry, we will just have to wait and see.
What It Entails
The partnerships will involve in-game advertising on digital perimeter boards as well as exposure on each of the seven cub’s social media channels through the creation of what they have termed as “unique content”. The clubs will also be working closely with eToro in a bid to find ways of harnessing cryptocurrencies and blockchain technology at each of the stadiums.
“We are pleased to welcome eToro to the club as an Official Partner, it is exciting to be working with such an innovative industry leader. Much like Leicester City, eToro is an ambitious brand with a significant global reach and we look forward to working together throughout the season,” Jonathan Gregory, Leicester City’s commercial director commented.
