Scientific Games Corporation, one of the biggest gaming technology solutions developers in the world, has recently partnered with Vaix.ai which is an Artificial Intelligence (AI) engine provider. The partnership is part of Scientific Games’ new bid to offer more custom-tailored gaming experiences to anyone who uses its products and services. There will be particularly a lot of focus on personalized wagering experience with regards to custom betting choices for each player as well as personalized online gaming and sports betting recommendations.
The areas of focus for the new partnership will be the OpenSports and the OpenMarket product suites, both of which are very popular among Scientific Games’ partners. These two product suites will now take advantage of Vaix’s expertise in Artificial Intelligence (AI) in order to give the players much better gaming experiences.
Personalization is a core component of the plans to integrate AI. This is attributed to the growing number of online gamblers which has been accompanied by immense growth of data. This means that, without the appropriate tools and technology, it is virtually impossible to crunch the data and use it in a manner that is beneficial to the customers especially when it comes to giving them personalized experiences.
“Help for the user to find their favorite team’s game, or to see what’s going on in one’s personal favorite league, is often not going beyond targeted banners based on pre-selected user segments, or the often-hailed, but rarely used, ‘Favorites’ feature,” Vaix.ai CEO and Co-Founder Andreas Hartmann commented.
The partnership will see to the delivery of a lot of perks such as real-time sports, league, team, event, and market recommendations. All this will be based on data collected about the preferences and tastes of each individual customer.
More Integration to Come
It goes without saying that online gambling is still on the rise and there is a huge technological gap that has been credited due to that. Artificial Intelligence has proven to have a lot of potential in other industries which makes it a viable choice for gambling operators who are looking to go a step further in their quest to attract more customers.
Customer experiences are the main focus of AI integration with gambling platforms but that is just the beginning. Aside from delivering better and more personalized experiences, the gambling operators and regulators have also been utilizing the technology for more noble things. One of these things is the prevention of gambling-related harm which has become quite a big deal due to the rapid growth of the gambling industry. There are several other possibilities as well and we will get to see them in action in the not-so-distant future.
